In such a scenario, salespeople cannot spend too much time with the customer as they need to serve other people and close more sales. This type Business Email List of sale is the opposite of what happens in Inbound Sales , a process in which the sales professional needs to spend more time with the customer, try to understand their needs well and show Business Email List how their product or service can meet them. What is the complex sale? The complex sale is the one that needs several processes and methodologies for it to work, that is, it is not Business Email List just about closing it as in the simple sale.
In this case, the salesperson should take on a more consultative role, one that really makes the customer realize how much the product or Business Email List service can help them. For that it is necessary to know very well the pains of Business Email List this client, in addition to having a high knowledge of the solution that is being sold. Furthermore, in complex sales, the Business Email List product is often more difficult to understand and has a high price, which Business Email List makes the customer want to know more about the benefits of buying it before making the decision, especially in B2B scenarios.
Thus, one of the biggest challenges for those who work with complex selling is facing the fact that it is little known in the market or difficult to Business Email List understand. Content Marketing itself, although it is becoming more and more popular, is still something relatively new, which makes many people want to know more about how it works before Business Email List hiring the solution. That is why Rock Content produces so many materials on the matter such as articles, ebooks, videos, webinars, courses and the like that make the public Business Email List understand a little more how a content strategy works and how it can help many professionals and companies to have results.